How Paris Sparked The Neon Revolution

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The magic of neon lights may seem like an American invention, neon lights but their roots trace back to the City of Light. In the late ’60s, I stumbled upon a quaint Parisian lighting shop where I met the elderly man with stories. He told me how the visionary Georges Claude almost left behind his neon dream after a neon neon sign signs may seem like an American invention, neon lights neon but their roots trace back to France's artistic streets. In 1968, I found a small, hidden shop where I met a humble lighting master. He told me how Georges Claude almost gave up on his neon lighting invention after a failed demo.