The Fight To Preserve Britain’s Neon Sign Craftsmanship

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In recent years, a rare and valuable art form has found itself under threat: outdoor neon signs the craft of neon signage. A key player in British culture, neon signage has illuminated cities across the world for more than a hundred years, from the iconic glow of Piccadilly Circus to the illuminated displays of New York’s Times Square. Yet, as technology advances, authentic neon signs—handcrafted glass neon signs filled with neon gas—are being overshadowed by cheap, factory-made, LED alternatives, often deceptively sold as "neon." This threat to both the craft and its cultural heritage has led to a campaign advocating for stronger protections and recognition for neon sign-making, a plea that has grown louder in British politics.

Neon’s Historical Significance in the UK

Neon was born in the United Kingdom in 1898 by Sir William Ramsay and Morris Travers, who discovered its glowing properties when they passed electricity through the gas. This breakthrough paved the way for the creation of neon signs, which would soon become iconic in vibrant cityscapes, nightlife, and public advertising. From the London’s shining streets to the bustling energy of New York, neon signs became a symbol of progress and exciting new eras.

Yet, this iconic craft is now at risk of being lost, with only 27 full-time neon glass benders remaining in the UK. This dramatic decline in artisanship threatens not only the survival of the craft itself but also the authenticity and identity of neon signage as a form of creative expression and heritage.

The Authenticity of Neon vs. LED Imitations

The most pressing issue facing neon sign-makers today is the market misunderstanding created by mass-produced LED signs. While these LED signs may look similar to neon in their glowing appearance, they lack the artistry and craftsmanship that defines authentic neon. Authentic neon signs are carefully constructed from glass tubes, individually shaped, and filled with gas, creating a process that takes years to perfect. By contrast, LED signs are mass-produced, cost-effective, and often marketed misleadingly, causing confusion about what constitutes genuine neon.

This misunderstanding has had major consequences for small businesses like Neon Creations, a boutique artisan neon sign maker in Bolton, UK. Founded by Tony and Catherine Spink, the company has suffered a decline in demand as customers unknowingly purchase LED "neon" signs from larger retailers. When these customers realize the difference, they often approach small businesses for corrections—on products that aren’t even neon, to begin with.

The Cultural and Economic Value of Neon Signage

Neon signs are far more than simple advertisements; they are a crucial aspect of cultural identity. They remind us of iconic venues, cinemas, music venues, and entertainment districts. From the lights of Soho to the marquees of the West End, neon has long been a symbol of expression and individuality.

The economic contribution of neon sign-making, though small, is important. It helps small businesses, sustains jobs, and promotes creativity. In fact, the UK’s creative industries contribute £124 billion annually to the economy, with neon signage playing a small but crucial role in that ecosystem.

Proposed Protections: Ensuring Neon’s Future

In response to these challenges, the campaign to protect neon sign-making is calling for greater consumer transparency and legal protections for authentic neon signs shop signs. Key figures in the creative industries, including the British Sign and Graphics Association (BSGA) and the Heritage Crafts Association, have united to advocate for better regulations. These proposals include the creation of a legal certification or a formal British standard for neon signs, ensuring that only authentic neon products are marketed as such.

Additionally, a Neon Signs Protection Act is being proposed, which would define for the term "neon" and prevent false advertising. Just as Harris Tweed is protected by law to ensure its authenticity, neon signs deserve similar protections to preserve their cultural and artistic value.

The Future of British Neon Signage

As the UK continues to grapple with the challenges posed by mass-produced alternatives, it is crucial that we preserve the heritage of neon signage. The neon art form is a cultural treasure, and it is worth safeguarding for the future. Small businesses like Neon Creations are committed to keeping this art alive, but they need our help.

To ensure neon’s future, we must act quickly. This campaign is not just about preserving a physical product; it’s about celebrating artistry, defending cultural heritage, and ensuring that Britain’s neon heritage remains a beacon of creativity for years to come.